Perth's Bupa Bike Hike celebrates its 10th year
Perth's annual Bike Hike is back for a 10th straight year, with the city closing its freeway to cars and letting cyclists rule the roost in support of the Asthma Foundation WA.
Registrations are now open for the State's biggest cycling event – which kicks off in Perth on Sunday, March 23, 2014 – with three ride distances available to cater to everyone from the serious road rider to families on bikes.
Asthma Foundation WA, CEO, David Johnson said the event has raised over $830,000 since it began 10 years ago. The event provides crucial funding for support services and research into asthma, which affects one in ten Australians and on average kills one person a day.
“The Freeway Bike Hike for Asthma has developed an enduring and successful tradition in the community since its inception in 2004 and we are proud to celebrate the event’s 10th anniversary,” Johnson said.
Riders can choose one of three rides: an 80km Full Hike for experienced riders; a 30km Mid Hike for recreational riders; and a family friendly 10km Mini Hike. All cyclists get to ride along a car-free freeway.
Early bird entry fees are available until March 3, with prices rising thereafter. All participants receive a ride jersey to wear on the day.
To mark the 10th anniversary, the health insurance company Bupa has announced a new partnership with the Bike Hike, with Bupa members eligible for a 15% discount on entry fees.
Bupa’s Marketing Director, John Moore – who'll be riding on the day – said the company was excited to partner with the Western Australia's largest cycling event.
“Exercise should be fun, and we’ll have the much loved ‘Bupa Troopas’ on-course to motivate and encourage riders; as well as help out with things like tyre pumping,” he said.
Registrations and fundraising for the Bupa Bike Hike for Asthma are now open at www.bupabikehike.com.au.