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Cyclist death tragic as trucking firm joins cycling safety campaign

Jim Fischer's picture
Trucking company Toll supports cycling safety with 'A Metre Matters' campaign. Cycle Traveller

A 40-year old female cyclist has died in hospital after a collision with a truck in Sydney's inner west. The tragedy – the third cycling fatality on Sydney roads in the past month – tragically occurred at the same time the country's largest trucking company was joining a campaign help reduce cycling fatalities on Australian roads.

Full details of the accident have not yet been released, but the Sydney Morning Herald reports that the woman passed away in hospital shortly after the accident occurred at the corner of Talbot Street and the Princes Highway in St Peters at about 11.10am yesterday. It said the 49-year-old truck driver was taken to hospital for blood and urine tests.

The number of cycling related fatalities on Australian roads has increased in recent years with the majority of fatal accidents involving a cyclist being hit by a vehicle moving in the same direction. With more cyclists on the road, the Amy Gillett Foundation has been pushing to raise driver awareness of providing a minimum one-metre clearance zone when overtaking cyclists, providing a safe distance and reducing the impact of wind drag on the rider.

While news of the fatality has only just come to light, it appears to have tragically happened at the same time Toll Group was declaring its support the Amy Gillett Foundation's A Metre Matters campaign aimed at reducing cycling fatalities on the road.

Toll Group announced yesterday that it was branding 14 of its trucks around the country with a new road safety message that includes the A Metre Matters logo, effectively acting as rolling billboards. As part of the partnership, it is also providing cycling-specific road safety training to its staff.

“Partnering with Australia’s leading bicycle safety advocacy group in the Amy Gillett Foundation demonstrates Toll’s commitment to working with all road users to share the road safely, and complements Toll’s broader commitment to road safety,” Brian Kruger, managing director of Toll Group said yesterday.

He said that as the country's biggest logistics firm, Toll had a role to play in setting an example of safe road use for all.

Thirty-seven cyclists were killed using the roads in the 12-months to October 2013, highlighting the need to act quickly on improving safety.

The Amy Gillett Foundation (AGF) aims to reduce the number of cyclists killed on our roads through education, awareness, legislation and safer infrastructure.

Tracey Gaudry, chief executive of AGF said yesterday the new partnership with Toll demonstrated a united front towards road safety between two key road user groups.

“Safety is a critical element for all road users, and this partnership shows that whether you’re riding a bicycle or driving a car or truck, the responsibility for safety is a shared one,” Ms Gaudry said. “The AGF advocates for safer conditions for bike riders and this message aligns with Toll’s strong focus on the safety of its employees, contractors, and the communities in which it operates.”

Image: One of Toll's first trucks to be branded with the new safety message.

Comments

AshleyStewart's picture

Now a days many cyclists dies due to the fault of of other vehicle lists so I think everywhere different road should be made for bicyclists to prevent accident of cyclists and their death.
http://www.aerofixcycles.com

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